There’s somethin about Benetton that we like. Their controversial Oliviero Toscani as campaigns, their solid, primary colours and above all their comfy, cosy, familiar knitwear. 40 years on and Benetton is still a highly celebrated International brand. The Autumn Winter 2007-2008 collection was launched at the Italian residence last week, to much enthusiastic response. The collection ranged from office and party wear for men and women to kid’s knitwear and everything in between.

Dubliner Jen Redmond is ready to kick-off Ireland’s first surf and music festival in Kilkee, Co Clare as well as our street-style photo essay of Cois Fharraige 2007. The general fashion theme that emerged from the three day beach and song festival was a laid-back, easy-going vibe with plenty of micro-shorts, flowery dresses, flip-flops, wide-brimmed hats, and surfer gear. Not only were the beach-bums and festival-goers blessed with 3 days of relentless, surprise sunshine but the town was party central throughout! Bring on Cois Fharraige 2008!

Sisters Fiona (left) and Sinead hang out at their hometown beach in bikini tops and denim skirts

Brother and sister duo Sarah and John-Robert, wait for the surf heats in their uber-cool surfer shorts, apple-print hoodie and beanie hat

Emily from Cork goes for water-sports at Kilkee, Co Clare. We loved her purple and pink combo with shades

Emily Poole simmers down after a hot day in flowery bermuda shorts, white vest and wide-brimmed straw hat.

Steve from Dublin chills out at the Cois Fharraige festival in Kilkee enjoying a pint and Buffalo Souljah. We loved his groovy, laid-back style (in dreads and faded tee) which seemed to be the style mantra for Cois Fharraige 2007

Annie from Limerick kicked it at Kilkee beach in a bright stripy sundress and funky red hair

Ciara and Ciaran get their car tyre fixed at a Kilkee repair shop. Ciara’s bright-yellow eye-catching shorts seemed to compliment Kilkee’s bright yellow and red train not to mention the bright, yellow sunshine blessed on festival goers at Cois Fharraige